The story of Decoreer begins with the vision of Mrs. Rachana G. Bhavsar, whose love for Indian handicrafts took root at the young age of 20. Driven by creativity and a deep respect for traditional artistry, she began her journey in the world of handmade decor with a simple purpose: to preserve craft and empower people through it.

Her dedication and refined craftsmanship earned her the prestigious State Award, recognizing her as one of Madhya Pradesh’s most talented artisans. Yet, Rachana believed her art could create a larger impact. With this belief, she founded Decoreer, a brand that beautifully blends India’s timeless craft techniques with modern design sensibilities.

Through initiatives like the Guru Shishya Hastshilp Prashikshan Program (GSHPP), she has trained and uplifted underprivileged and dependent women, helping them gain skill, confidence, and sustainable livelihoods. For many, this craft has become a source of dignity and hope.

Today, Decoreer stands as a true reflection of Rachana’s values - rooted in tradition, inspired by innovation, and driven by purpose. Every handcrafted piece tells a story of resilience and creativity, carrying the warmth of Indian craftsmanship from the heart of India to homes across the world.